Zalando expands its Discovery Feed

On the best way to turning into a social community: following the launch of Cultural Ties a 12 months in the past, Zalando is increasing its AI-powered Discovery Feed to sixteen extra markets and is now reside in a complete of twenty-two markets. The new feed goals to rework the purchasing expertise from the very first second customers open the app, making it straightforward and intuitive to find personalised content material.

Zalando is concurrently steadily introducing the choice of a public buyer profile throughout all markets. This will give customers a central hub to avoid wasting content material, observe manufacturers, curated boards, and creators, and categorical their very own type by private boards that they’ll share on Zalando.

All new options are initially solely out there to chose clients with iOS units, however are anticipated to be rolled out shortly to different working techniques and wider audiences.

“The launches mark a pivotal moment in our journey to evolve from a primarily transactional platform into a dynamic, inspiring ecosystem for fashion and lifestyle,” stated Robert Gentz, co-founder and co-CEO of Zalando.

“We combine the convenience of e-commerce with the entertainment value of social media, the inspiration of high-quality editorial content, and the community features of idea-sharing platforms in a single experience.”

The purpose is to make the purchasing expertise extra thrilling, related and private – and to make sure that Zalando stays the central vacation spot for trend.

Launched in six markets in July, the Discovery Feed brings collectively the important thing options for a seamless purchasing expertise. These embrace curated boards, personalised product suggestions, movies and reside streams with direct buy choices, in addition to campaigns and high-quality content material from manufacturers, creators, and Zalando itself.

The new options are supposed to underscore how necessary it’s for Zalando to answer the altering wants of its clients. By presenting different, related, and interactive content material, Zalando creates contemporary incentives for customers to open the app. This strengthens buyer relationships whereas placing the perfect presents from Zalando and its companions centre stage.

Another new characteristic is that private boards can now be shared each inside and past Zalando. This not solely permits customers to share inspiration for his or her private type with others, but in addition fosters a neighborhood on Zalando that’s related by shared pursuits and elegance preferences.

“With the option to share boards, we are making customers visible to one another on Zalando for the first time. In doing so, we are digitising an everyday, analogue experience: people asking each other for advice and sharing their outfit recommendations,” stated Anne Pascual, SVP Product Design at Zalando.

This is a milestone: “We are going beyond the traditional e-commerce model and are also responding to a profound shift in shopping behaviour: digital natives discover and shop differently today – driven by emotions, inspiration, and community,” Pascual concluded.