Whoop and Samuel Ross MBE unveil multiyear design partnership

Wearable know-how firm Whoop has introduced a multiyear collaboration with designer Samuel Ross MBE as international artistic director, marking Whoop’s first efficiency design collaboration.

Dubbed “Project Terrain”, the partnership will ship a bespoke capsule assortment together with limited-edition, personalized Whoop bands, in addition to new attire items inside the Whoop Body assortment. The assortment will roll out in limited-edition drops beginning this 12 months and persevering with into 2028.

“At Whoop, we’ve always believed that wearable technology needs to be invisible or it needs to be cool,” stated Will Ahmed, Founder and CEO of Whoop. “Working with Samuel Ross has been a true joy. He deeply understands wearable technology. Our members will feel something new and different when they wear this limited collection.”

Ross, founding father of the award-winning studio SR_A and previously founding father of A-Cold-Wall*, has a historical past of reimagining tradition, materials science, and kind via design. His portfolio contains collaborations with Nike, Converse, Oakley, Hublot, Acqua di Parma, and Beats.

Project Terrain will carry SR_A’s industrial and architectural ethos into Whoop’s design language, knowledgeable by utility, intentionality, and structural, materials-driven design strategy.

“Whoop is shaping the future. That’s true progress, for all. It is one of the first design and technology companies of our generation, founded within our generation, by our generation, that is defining the right relationship to health, through advanced technology,” stated Ross.

“I look forward to building the future with Will and the Whoop design teams. We have a clear, sharp vision to move global design expectations forward.”

The partnership additionally contains SR_A becoming a member of as an investor alongside companions Niall Horan and Cristiano Ronaldo. Whoop will help the SR_A Black British Artist Grant and host its recipient for an in-house design residency.