Wenger launches its first e-commerce-enabled brand website in India

Swiss watches and journey gear maker Wenger has launched its first e-commerce-enabled brand website in India because the House of Victorinox brand will increase its concentrate on the nation by means of direct-to-customer retail.

“Wenger has long been celebrated globally for its Swiss craftsmanship, superior quality, and functional yet stylish design ethos,” mentioned Victorinox India’s managing director for gross sales and advertising Debraj Sengupta in a press launch. “By launching our own e-commerce platform in India, we are enabling consumers to experience authentic Wenger products directly from the brand. This marks a significant step in strengthening our footprint in a market that values trust, durability, and premium lifestyle experiences at an affordable price.”
The on-line retailer retails Wenger’s full product portfolio, together with its Swiss-made watches and journey gear for women and men. Highlighting India as a key marketplace for premium way of life and journey equipment, Wenger’s on-line providing additionally options curated bundles, seasonal presents, and brand tales designed to have a good time its heritage, which dates again to 1893.

“With the launch of Wenger’s dedicated e-commerce platform, we are deepening direct consumer engagement and making authentic Swiss craftsmanship more accessible,” mentioned Siddharth Mudaliar, nationwide supervisor for e-business at Victorinox India. “This initiative is central to our long-term digital and retail strategy for India.”