Second-hand fashion marketplace Vinted is launching a new TV series on Prime Video called ‘RE/Style’, hosted by presenter and former model Emma Willis.
It’s a six-part competition, co-created with Lion Television Scotland, spotlighting rising designers from across Europe who create “runway ready looks” using only second-hand clothes.
The series will feature eight emerging fashion designers, from the UK, Italy, Spain and France, who will compete to create capsule collections.
Each challenge requires designers to finish their creations within six hours, drawing inspiration from themes that celebrate adventure and nostalgia, reinvent wardrobe staples and reimagine red carpet looks.
Expert judges include fashion, beauty and lifestyle influencer Melissa HoldBrook-Akposoe, best known for her ‘Melissa’s Wardrobe’ channel, and fashion stylist Zadrian Smith alongside celebrity guests including Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams and Oliver Cheshire.
The final episode will welcome model and activist, Eunice Olumide, and Vice President of Corporate Affairs at Vinted, Jessie de la Merced, as special judges.
The series’ finale will see the two finalists unveil bespoke collections inspired by their standout looks from the show and the winner’s collection will be showcased at London Fashion Week.
The items will then be sold exclusively on Vinted, with all profits donated to Oxfam, “underscoring the show’s commitment to circular fashion and social impact”.
From 13 October 2025, fashion enthusiasts can also shop on Vinted for the very items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page.
Jessie de la Merced said: “With RE/style, we’re making it clear that second-hand isn’t a trend – it’s here to stay now and into the future. This series brings bold creativity and circular fashion to the runway, proving that new style doesn’t have to be based on new items.
“We really hope the fresh ideas of the young designers featured can inspire more people to explore Vinted and show that everything you need is already out there. Second-hand unlocks endless style options, while being better for the climate and easier on your wallet than buying new.”
Lisa Hazlehurst, Head of Lion Television Scotland & Executive Producer, added: “It’s been a joy to work with some of Europe’s brightest emerging fashion designers transforming pre-loved clothes into stunning runway collections.
“With the wonderful Emma Willis at the helm, this competition not only showcases creativity and passion but also champions the zeitgeist of circular fashion – out with the new and in with the old!
“Winning a spot at London Fashion Week is an incredible prize, and Lion Scotland is thrilled to work alongside such a talented and inspiring bunch of people.”