Vichy taps Emily DiDonato as global brand ambassador

Vichy Laboratoires has named mannequin and wellness advocate Emily DiDonato as its new global brand ambassador.

In this function, DiDonato will star within the brand’s new pores and skin and hair care campaigns, as properly as serve as its voice on social media.

The appointment comes as the dermocosmetics brand sharpens its deal with integrative well being, with DiDonato’s new ambassadorship serving as a springboard for this shift.

“I was drawn to Emily’s genuine embodiment of our brand values, and I am thrilled to welcome her to the Vichy Laboratoires family,” said global brand president of Vichy Laboratoires, Vincent Chauvière.

“In addition to being a talented model and a beloved personality, Emily is also an inspirational voice in the beauty and wellness conversation, widely trusted to lead a path for people to maximize their skin and hair health, inside and out.”

DiDonato began her modelling career at 17 and has since fronted major global campaigns and appeared in leading fashion and beauty titles including Vogue, Elle and Harper’s Bazaar. Alongside her fashion career, she has built a parallel platform centred on wellness, earning certifications as a nutrition coach and yoga instructor.

“I can not imagine that at this time I be part of the Vichy Laboratoires household as their Global Brand Ambassador,” stated DiDonato.

“I really feel the Vichy improvements and campaigns all the time seize this hyperlink between well being and wonder, which I absolutely advocate for. Vichy is an iconic French dermo brand that empowers folks to grow to be the healthiest model of themselves, and I’m very excited to point out you what we have been as much as!”