U.S. Polo Assn. rolls out new store identity in Bengaluru’s Orion Mall

Casualwear model U.S. Polo Assn. has rolled out its new store identity in Bengaluru’s Orion Mall. Measuring 1,800 sq. metres, the refreshed outlet is designed to spice up the in-store buying expertise.

“Orion Mall is one of Bangalore’s most dynamic retail hubs, and the ideal location to introduce our new generation store identity in the city,” stated U.S. Polo Assn. India’s chief government officer Amitabh Suri in a press launch. “This launch reinforces our dedication to enhancing buyer expertise and increasing our presence throughout key city centres. The store’s refreshed design and newest AW’25 assortment collectively supply a recent but genuine expression of the U.S. Polo Assn. lifestyle- one which continues to inform ‘The Greatest Story of Sport & Fashion.”
The newly renovated store is the label’s first iteration of its ‘new-gen retail identity’ in the Bengaluru metro area. Highlighting the brand’s ties to the sport of polo, the outlet retails a range of men’s apparel and footwear with an immersive brand experience designed to mix modern and heritage elements.

U.S. Polo Assn. is the official model of the United States Polo Association (USPA). The label’s autumn/ winter 2025 assortment will launch in its Orion Mall outlet and blend Americana and Varsity-inspired items with its core denim and polo shirt traces.