Toms names former Crocs veteran new CEO

Social affect footwear model Toms has introduced the appointment of Jessica Alsing as its new chief government officer, efficient October 8.

Alsing has been consulting with the Los Angeles-based firm in current months, and brings to her new position as CEO experience throughout
footwear, digital advertising, and international model constructing.

She might be charged with guiding Toms by way of its subsequent section of development and reinforcing its place as a footwear chief, in accordance with a press launch.

“In 2026, Toms celebrates twenty years since its now
iconic alpargatas first became a sensation,” ​said Alsing.

“With nostalgia trending and slip-ons being so popular today, I
believe there’s never been a better time to reintroduce our signature alpargatas and deepen our leadership in espadrilles building off the Toms essence of endless summer.”

Prior to Toms, the Alsing spent practically a decade at fellow U.S. footwear large Crocs Inc., the place she served as vice chairman of worldwide digital commerce.

Most just lately, she served as chief digital officer at Grendene Global Brands, proprietor of Melissa Shoes, Ipanema, and Rider manufacturers.

“Toms is an iconic brand that has inspired millions and set the standard for purpose in business,” stated Thomas Brady, board member, Toms.

“With Jessica’s extensive experience leading globally relevant footwear
companies and her proven ability to drive both growth and impact, we’re confident she is the right leader to propel Toms into its next generation.”

Founded in 2006, Toms has given greater than $200M within the type of shoe donations and financial grants to nonprofits throughout the globe. Today, each buy helps help youngsters’s training, well being and well- being.