On Monday, Korean make-up label Tirtir introduced V from BTS as the model’s new world model ambassador after teasing the information on its social media channels.
The Korean musician, from best-selling Ok-pop group BTS, has over has over 69 million Instagram followers. BTS, which was inducted into the BoF 500 in 2023, is making ready to launch a return album in 2026 following a brief hiatus as a result of obligatory navy service. V was additionally appointed ambassador for Japanese skincare model Yunth earlier this month.
Tirtir, identified for viral hits like its Mask Fit Red Cushion basis, is owned by Goodai Global, the dad or mum firm of manufacturers like Beauty of Joseon and Round Lab. The model was based in 2016, however has extra just lately set its sights on world enlargement. Tirtir launched into the US through Ulta Beauty in August; the identical month, it expanded into Sephora UK.
The model has invested in influencer partnerships with creators like Darcei Giles.
Learn extra:
Ok-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they didn’t catch on outdoors Asia, Korean beauty manufacturers are bringing TikTok virality and expanded shade ranges again to the West within the hopes they’ll trip Ok-beauty’s second wave to success.