TikTok’s Head of Beauty Told Me What’s Actually Selling—Meet the 12 Products in Everyone’s Carts

You can inform so much a couple of magnificence pattern from what individuals say they’re shopping for, however the actual information is comes from what truly try with. After spending eons on TikTok seeing tutorials and GRWM movies, I made a decision to go straight to the supply itself and ask what the platform’s purchasing instrument is seeing in relation to magnificence shopping for.

These are the quiet greatest sellers on the social app—the formulation individuals repurchase with out saying it, the instruments make it by means of the PR mailer cycle, and the under-the-radar staples that we’re collectively obsessive about.