OnlyFans spending in the U.S. hit new highs in 2025, and one American metropolis separated itself from the remainder of the pack in a means few anticipated.
According to a brand new OnlyFans Wrapped evaluation from OnlyGuidershared with CBS News, Atlanta led the world in per-capita spending on OnlyFans this yr, with residents collectively spending roughly $26.5 million on subscriptions, suggestions, and paid content material.
OnlyGuider, a search engine that tracks exercise throughout adult-content platforms, analyzed information from greater than 100 cities and almost 200 nations for the report.
The numbers are placing. Atlanta customers spent an estimated $525,476 per 10,000 residents on OnlyFans in 2025, putting town forward of Orlando, Milan, Miami, and Washington, D.C. That per-capita determine locations Atlanta at No. 1 worldwide, though town ranks outdoors the highest 10 in uncooked spending.
“Atlanta has always been a cultural trendsetter—from music to business to lifestyle,” mentioned OnlyGuider CEO Sam Pierce. “The data now proves that extends to digital intimacy as well.”
Overall, spending in Atlanta rose almost 2 % in comparison with 2024, signaling regular development slightly than a one-off spike. While town ranked round 14th globally in whole {dollars} spent, its population-adjusted numbers eclipsed a lot bigger metros throughout Europe, Australia, and North America.
Atlanta’s efficiency is a part of a broader U.S. surge. Americans spent greater than $2.6 billion on OnlyFans in 2025, making the United States the platform’s high market by a large margin. That determine is almost 5 occasions the United Kingdom’s spending, which ranked second globally. OnlyFans reported $7.2 billion in world income this yr, up 9 % from 2024.
Texas additionally made its presence felt. According to Fox 26Houston ranked eleventh worldwide in whole spending at almost $32 million, whereas Dallas ranked fifteenth at about $26 million. Austin wasn’t far behind, posting $17.5 million in expenditures and touchdown among the many high cities in the Americas. Together, Dallas and Houston accounted for almost $58 million in OnlyFans transactions in 2025.
Miami remained a serious participant, rating fourth globally in per-capita spending, per the Miami New Times. The metropolis’s popularity as a creator hub continues to drive each provide and demand, with influencers and fashions constructing massive native and worldwide subscriber bases.
OnlyGuider’s evaluation means that cities with robust creator ecosystems, youthful populations, and heavy use of apps for leisure are inclined to dominate spending. Privacy additionally performs a task, as OnlyFans transactions aren’t publicly seen in the best way social media engagement is.