The Vogue Business Beauty Tracker, produced in collaboration with Spatetracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category and the top five beauty hashtags on TikTok.
Makeup (August 2024 to July 2025)
Across the makeup space, current search trends reveal a lean into long-lasting, flawless finishes and low-effort, high-impact techniques. Products like blur foundations, creaseless concealers and fixing sprays speak to the demand for smooth, stay-put complexion solutions that create an airbrushed, filter-like finish. The popularity of peel-off lip stain reflects interest in low-maintenance, transfer-proof colour cosmetics via a playful yet practical option. Meanwhile, tightline eyeliner underscores the desire for subtle definition techniques that naturally enhance facial features.