The party people’s guide to being the best-dressed guest

Standing out from the crowd is not any idiot’s errand — as the capital’s most adorned party company can attest. But how to nail it, Monday to Friday, week in, week out till Christmas? Well, there are some guidelines.

Jessica Clarke

Rule: Never put on head-to-toe designer

Mix your highs and lows. Head-to-toe designer is a no for me — a full Versace look is just unimaginative. The magic is in the distinction. There is nothing higher than your mum’s classic coat, or that random £5 belt from Oxfam that one way or the other makes the entire outfit really feel cooler and fewer contrived. You need to appear like you’ve simply thrown it on — even should you’ve truly tried the whole lot in your wardrobe. Perfection is boring. Personality isn’t.