Author, Founder, Creative Director, Writer and all-around multihyphenate, Sharmadean Reid is a visionary in each sense. She is the founder of the million-pound companies WAH Nails and Beautystack, and most not too long ago launched her newest wonderful perfume and bathing model, 39BC. Throughout her enterprise ventures, she continues to concentrate on the cultural and financial company of ladies, cementing her as a trusted business voice. As half of our The Art of Gifting collection, she shares her prime suggestions for mastering vacation gifting…
Honestly, I’m excited about presents all 12 months spherical. I’ll see one thing stunning in a store, or examine a maker, and mentally file it away for the proper particular person. I don’t like panic-buying and need each present to really feel like a tiny second of world-building – a clue that I’ve actually seen somebody’s style, their habits, their secret wishes. My course of is straightforward: sensory, considerate and a little bit bit indulgent. I at all times prioritise feeling over perform. I like a bit of whimsy and luxurious. A very good present ought to shift your vitality, even for a second.
Personally, the very best present I’ve ever obtained was a pair of Saint Laurent heels from Brigitta Spinocchia Freund. It actually by no means occurred to me that one other lady may purchase me a pair of sneakers that have been so completely me. The match, the peak, the perspective – she simply understood. It made me realise how highly effective it’s when one other lady actually sees your model and displays it again to you with that stage of confidence and generosity.
WHAT TO BUY FOR…Sharmadean Reid
A endlessly piece — sculptural, highly effective, and superbly made. It’s the type of jacket you retain for many years.
WHAT TO BUY FOR…Your Most Stylish Friend
The heel on that is delicate and horny — the right black pump. Every trendy lady wants a pair that quietly instructions the room.
WHAT TO BUY FOR…The One That Has Everything
I might say a uncommon e-book from Climax Books, just like the Madonna Sex e-book or a Nobuyoshi Araki publication. When somebody genuinely has all the pieces, you present them rarity and provenance. A collectable e-book feels intimate, cultural, and completely surprising.
WHAT TO BUY FOR…The Person You Know Very Little About
There’s a scent for each style, and everybody has to bathe in some unspecified time in the future. Plus, you’ll be able to casually impress the in-laws together with your historical historical past information — the story card is contained in the field.
WHAT TO BUY FOR…The Aesthete
I really like sensory presents, and nothing beats slipping into recent, superbly textured sheets. It turns an on a regular basis ritual right into a second.
WHAT TO BUY FOR…The Table
Alex Eagle’s tableware is one-of-a-kind — sculptural, elevated, and immediately makes your Christmas desk really feel curated fairly than themed.
WHAT TO BUY FOR…The Foodie
My pal Laura Jackson despatched me this once I was feeling low, and it felt extremely considerate. It’s seasonal, joyful, and superbly put collectively.
WHAT TO BUY FOR…Furry Friends
The chicest canine bowl worthy of our most-loved little dictators; I really like Henry Holland’s personalised swirly canine bowls.
Where To Shop For The Best Gifts IRL
It must be Liberty London. When I arrived in Soho as a scholar, I used to swipe fragrance samples from right here. Now it’s the place the place I deal with myself all 12 months. I purchase three new baubles each Christmas. I’ll be shopping for the Singer stitching machine decoration this 12 months in honour of my grandmother.
Go-to Shops For Gifting?
I really like Pentreath & Hall for his or her historical Roman-inspired world. I not too long ago purchased my brother one of their historical lion-shaped soaps.
(Image credit score: Pentreath & Hall)
What is your signature wrapping model?
I wrap all the pieces within the Financial Times newspaper and safe it with velvet ribbons from my ribbon drawer. Velvet feels luxurious, vibrant, and sensory. I reuse the ribbons every year. This 12 months, I’m including this velvet garland from Selfridges.
For extra gifting concepts, uncover the last word 2025 Gift Guide from the Marie Claire crew.