Supermodel Taylor Hill is stepping into the jewelry enterprise.
Stone Fruit, her new line of demi-fine jewelry that includes vintage-inspired bangles, earrings, chunky rings and necklaces, launches this month and is a three way partnership along with her sister (and fellow mannequin) Mackinley Hill, who will function the model’s design director.
Naturally, the gathering options a number of homages to the Hill household: Stones within the Harvest Signet Ring, as an illustration, seem in trios as a nod to the co-founders’ third sister, influencer Logan Rae Hill. Plus, Stone Fruit’s total aesthetic is influenced by Taylor and Mackinley’s grandmother, who had an affinity for chunky assertion items. Elements just like the oxidised sterling silver within the disc bracelet, ear cuff and necklace; and the curved {hardware} meant to resemble bone within the clavicle necklace and bracelet pay tribute to the co-founders’ upbringing in Colorado.
“I like to call our pieces a little bit eclectic, bold, but wearable,” mentioned Mackinley, who has been creating her personal items from craft supplies since she was in elementary college. “We always want to do something really joyful [that] sparks delight.”
The line’s preliminary drop, set for Sept. 30, consists of over 30 items and incorporates gems meant to evoke the juice of a stone fruit, together with tiger’s eye, peach moonstone, mom of pearl, garnet and lab-grown white sapphire. Signature objects will likely be priced at $100 to $500, whereas assertion items will retail for upwards of $600.
It’s a superb time to get into the jewelry enterprise: Even amid tariff fears and dimming shopper sentiment, jewelry stays a stronghold within the luxurious sector, regularly defying the class’s in any other case steep downturn.
To benefit from that momentum, for its inaugural 12 months in enterprise, the sisters are centered on constructing the Stone Fruit neighborhood, with plans for pop-up occasions and outside activations. In doing so, they’re hoping to steer away from associations of a “celebrity brand,” will be as a lot of a downside because it is a bonus.
“Hopefully people even discover [Stone Fruit] and have no idea that it’s even attached to me at all,” mentioned chief inventive officer Taylor. “That’s such a dream of ours … that people love the brand because of the brand.”