Tatcha, the luxurious skincare model, has appointed Diane Kim as its new chief government officer efficient February ninth, it was introduced Wednesday.
A former senior vice chairman of world advertising and marketing at The Estée Lauder Companies, Kim joins the model from funding administration agency Advent International the place she has served as an trade advisor since 2024. Prior to this, she served as international model president of Advent International acquired manufacturers Laura Mercier, Bareminerals and Buxom.
Kim succeeds Mary Yee, who departed Tatcha in October 2025. In 2019, the model was acquired by Unilever for a reported $500 million. Following the acquisition, founder Vicky Tsai exited the model, earlier than returning through the Covid-19 pandemic to execute a turnaround following two years of plummeting gross sales. Though she was succeeded by Yee, Tsai stays carefully concerned with the model.
In a press release, Kim shared that her tenure will begin with a deal with international progress because the Japanese-inspired skincare model seems to broaden its footprint throughout the UK, Europe and Asia.
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