STORYthe activewear model based by content material creator Grace Beverly, has reported a 19% enhance in revenue to £19.8 million for the 12 months ended 31 March 2025, as the enterprise accelerates wholesale growth and prepares to scale its bodily retail footprint.
The model, which is bought DTC as nicely as by way of retail partnerships with ASOS and Selfridges, recorded turnover of £19.8 million, up from £16.8 million the earlier 12 months. Gross margin sat at 58%, whereas the working consequence swung to a lack of £1.9 million, in contrast with a £104,000 revenue in the prior 12 months, reflecting continued investment.
During the 12 months, TALA accomplished a £4.6 million Series B fundraising on the dad or mum firm stage and transitioned to a brand new third-get together logistics supplier. Social media growth continued to play a key function in model momentum, with follower numbers throughout Instagram and TikTok rising by greater than 115,000.
Wholesale emerged as a standout growth driver, performing eight occasions increased than the earlier 12 months following the onboarding of latest companions. The firm stated it plans to construct on this channel in the following monetary 12 months alongside continued DTC growth in the UK and internationally.
TALA additionally took its first step into bricks-and-mortar, signing the lease on its debut London store, which opened in Carnaby Street in May 2025 after the 12 months-finish. This was adopted by a second store opening in Westfield in November 2025. The model plans to open extra shops over the following three years, aligning bodily retail growth with its on-line growth technique.
In distinction, the corporate scaled again its US operations amid rising import tariffs, decreasing promoting spend in the market. While US revenues nonetheless elevated 18% 12 months on 12 months, efficiency fell in need of finances. Management stated the total influence of upper duties is predicted to be felt in 2025/26, with steps already underway to mitigate extra prices.
Looking forward, TALA stated it will proceed investing in store openings, product growth and digital advertising. The enterprise additionally highlighted ongoing dangers round market competitors, provide chain disruption, shopper spending pressures and geopolitical uncertainty, notably in relation to US commerce situations.
Read TheIndustry.vogue’s unique Interview with TALA’s CEO to study extra right here.