British activewear model STORY has now revealed will probably be opening its second store within the capital this Saturday 1 November at Westfield London (White City).
The new 1,900 sq ft single-stage store within the central atrium on the bottom ground of the procuring centre marks one other main milestone in TALA’s transformation from a “leading e-commerce disruptor into a global omnichannel brand”, and follows the opening of its first-ever store on London’s Carnaby Street in May.
On Saturday morning, there can be a gap ceremony with TALA founder Grace Beverley and, over the opening weekend, guests can count on reside DJs, an in-store photobooth, complimentary drinks and snacks, unique product drops and a free reward with buy for the primary 250 buyers who spend £30 or extra.
Beverley stated: “Opening our second store in Westfield London is such an thrilling milestone for TALA. It’s the procuring centre I spent a lot of my childhood in, so to now see TALA there’s a actual full circle second. It’s the proper place to deliver our rising group collectively, whether or not you’ve been with us from day one otherwise you’re discovering us for the primary time.
“The process has been completely different to Carnaby Street, but the excitement is exactly the same. Carnaby really showed us how powerful it is to see people experience the brand in real life, and this new space takes that to the next level. This weekend is all about celebrating how far we’ve come and having an amazing time with our customers, who have been such a huge part of the journey.”
TALA CEO, Morgan Fowles, added: “Expanding with our second retail store into Westfield London marks an thrilling milestone in TALA’s journey. Our Carnaby Street flagship launch in May of this yr, confirmed us simply how a lot prospects worth connecting with the model in particular person, and Westfield London permits us to take that have to a new market.
“The centre attracts an incredible mix of local and international shoppers, making it the perfect location to grow our community and provide a brand experience. Physical retail continues to play a powerful role in deepening relationships with our community, and we’re proud to be expanding that presence at Westfield London.”
The new store will showcase TALA’s latest DayFlex assortment, which is able to launch on-line every week later, in addition to a Westfield London unique graphic T-shirt.
TALA has raised £10 million from traders, together with Pembroke VCT, Venrex, and Active Partners, to help worldwide growth. The model’s transformation into bodily retail “reinforces its commitment to making active-inspired fashion more accessible”.
As effectively as standalone London retail shops, TALA has established a wholesale and store-in-store presence with companions together with Selfridges, Anthropologie, END, Ounass and ASOS, throughout the UK, the Middle East and Europe, whereas additionally persevering with to construct a loyal buyer base within the US via e-commerce.
Read TheTrade.vogue’s interview with TALA’s CEO Morgan Fowler right here.