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YSL Beauty’s New “Couture Level” Mascara Survives the Harsh Winter Wind

December 19, 2025 by Henry Cole
YSL Beauty's New "Couture Level" Mascara Survives the Harsh Winter Wind

Key Takeaways YSL Beauty is releasing a brand new lengthening mascara: Lash Latex. The launch marketing campaign is fronted by …

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Beauty’s New Rules of Discovery Commerce

November 20, 2025 by Henry Cole
Beauty’s New Rules of Discovery Commerce

NEW YORK — Last week, The Business of Beauty and TikTok Shop gathered magnificence business executives, buyers and market consultants …

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Unpacking Beauty’s Agentic AI Toolkit

November 11, 2025 by Henry Cole
Unpacking Beauty’s Agentic AI Toolkit

As the wonder trade — and nearly everybody else — come to rely increasingly on AI, they’re starting to embrace …

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The Strategies Transforming Fashion and Beauty’s Customer Experience

November 3, 2025 by Henry Cole
The Strategies Transforming Fashion and Beauty’s Customer Experience

An explosion of digital channels has created a fancy ecosystem for trend and magnificence manufacturers to navigate when seeking to …

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The Okay-Beauty Giants Resetting Beauty’s Pecking Order

October 1, 2025 by Henry Cole
The K-Beauty Giants Resetting Beauty’s Pecking Order

Okay-beauty’s new guard has arrived. Kim Byung-hoon, the 36-year-old founder and chief govt of the APR Corporation, grew to become …

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Inside Beauty’s New Growth Priorities with BoF and Amazon Beauty

October 1, 2025 by Henry Cole
Inside Beauty’s New Growth Priorities with BoF and Amazon Beauty

Last week, leaders from throughout the sweetness and wellness industries had been gathered for an intimate dinner in New York. …

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