Swatch sells watch lampooning Trump’s 39% tariffs on Switzerland

By

Reuters

Published


September 14, 2025

Swiss watch manufacturer Swatch has actually started offering a scandal sheet watch with the numbers 3 and 9 turned around on its face in a play on the 39% tariffs President Donald Trump enforced on united state imports from Switzerland last month.

Reuters

The tariffs – amongst the greatest established by Trump globally – were met shock and discouragement in Switzerland, a leading manufacturer of premium watches and various other deluxe products.

Costing 139 Swiss francs ($ 175), the watch called “WHAT IF…TARIFFS?” went on sale on Wednesday and is just readily available in Switzerland, a firm representative stated on Friday.

The representative stated the watch was made with an understanding “wink” and sent out a wake-up phone call to the Swiss federal government, which until now has actually not handled to protect a decrease of the tariffs.

It intends to be a brief item, Swatch stated.

“Because as soon as the U.S. changes its tariffs for Switzerland, we will immediately stop selling this watch,” the representative stated, decreasing to state the number of watches had actually until now been marketed yet calling the version “a huge success.”

The Swatch web site stated distribution of the off-white and blue watch might be postponed by one to 2 weeks because of what it called”very high demand” It is additionally readily available at virtually a loads Swatch shops, consisting of those at the flight terminals of Zurich and Geneva.

The federal government of Switzerland has actually been looking for to discuss reduced tariffs with the Trump management since the levies were introduced.

UNITED STATE Commerce Secretary Howard Lutnick struck a rather positive tone on the talks on Thursday, informing CNBC that his federal government would certainly”probably get a deal done with Switzerland.”

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