Swatch CEO Hayek: No delisting, price increases in the US as China slows down

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DPA

Published


September 14, 2025

Swatch Group CEO Nick Hayek has actually slammed Switzerland’s “defensive” position in the customizeds contest with the UNITED STATE In a meeting with the “NZZ am Sonntag” paper, he recommended 39% export tasks on gold bars to the UNITED STATE as a solid signal: “That would have sent a clear and strong message to the U.S.”

Swatch Group CEO Nick Hayek – Archivfoto

In functional terms, the team is replying to the united state tolls with versatile price and margin monitoring: relying on the brand name, price increases of 5% to 15% are preparedin America “Then, of course, there are products that American consumers simply want, such as the MoonSwatch Moonshine Gold, which now costs $450 instead of $400” claimed Hayek.

Americans remained to acquire – in spite ofprice increases According to Hayek, sales development in regional money in the united state company at the end of August throughout all brand names was around a rise of 5%. “Things are booming in the U.S.,” he claimed

China depression considers on team sales

Globally, nevertheless, the team is down on the previous year, primarily because of the depression in China: “If a market with sales of over 2.5 billion slumps by 30% then according to Adam Riese, 750 million is immediately missing,” claimed the Swatch CEO.

He sees need stimulations from Canada, Mexico and duty-free networks (consisting of cruise ships), to name a few. Swatch and various other brand names are additionally revealing preliminary indicators of healing in China, although the property market is a worry. Hayek confesses that high-end brand names require to capture up in regards to circulation and introduces substantially extra very own shops in the UNITED STATE

No stock exchange withdrawal – concentrate on stakeholders

According to Hayek, a withdrawal from the stock exchange is not up for conversation. However, he is troubled by a “certain stock market mentality” that just gauges the success of a firm by its shareprice Hayek stresses that the board of supervisors thinks about the rate of interests of all stakeholders – staff members, companions, clients and investors. The last get involved in the firm’s success via normal returns, he stressed.

The “What if … Tariffs?” Swatch just recently released in feedback to the Trump tolls is seen by Hayek as a “positive provocation.” According to the Swatch CEO, there is a great deal of pretension in national politics and “a little shake-up” does not harmed.

This short article is an automated translation.