Sunspel’s fall 2025 campaign returns to the foundations of British simplicity, photographed by Buzz White at Fenton House in Hampstead. It’s an atmosphere of refinement as models Ben Sherrell and Mom the Law embody the brand’s preference for understated confidence.
Sunspel Fall 2025 Campaign
This season builds on Sunspel’s signatures: fine-gauge merino knits, pared-back polos, and brushed cotton shirting in subdued, natural tones. Earthy tones dominate the color palette, expressed through neutral hues styled with an easy, tonal balance.
Tailoring appears adjusted for modern use, like a soft-shouldered jacket paired with a brown crew neck rather than a shirt. Even the white tee, so often default, looks calculated in this context. Framed by well-kept hedgerows, it reads as studied simplicity.
Sunspel styles its campaign with purpose, from a sweater tied over the shoulder to the way a collar sits under the late afternoon sun. The British brand combines an elegant historical setting with its wardrobe of superior craftsmanship and precise editing, yielding a compelling season for discerning dressers.