Sofía Vergara becomes first Colombian woman to front Skechers

Skechers has signed its first Colombian artist, naming Sofía Vergara as its new ambassador. Known for her distinctive fashion and charisma on and off display screen, Sofía joins the Skechers household to assist form the way forward for footwear—the place trend and luxury meet.

Throughout her profession, the Colombian actress has obtained 5 nominations on the Emmy Awards and the Golden Globes, most not too long ago for her function in “Griselda”. In 2025, she made historical past because the first Latina to be nominated for the Emmy for Outstanding Lead Actress in a Limited or Anthology Series.

“I don’t do anything if I don’t believe in it… and I really believe in Skechers,” mentioned Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed the way I think about trainers. Not only are they comfortable, they’re sleek, stylish, and pair easily with everything in my wardrobe. That’s why this collaboration felt so natural.”

Sofía’s curiosity in Skechers did not begin in a boardroom, however in a buying centre. After knee surgical procedure, she was searching for footwear that have been each snug and trendy; she found Skechers on her personal, shopping for a number of pairs earlier than studying that her staff was already in talks with the model.

Now, as the brand new face of Skechers, Vergara will front a worldwide marketing campaign that celebrates fashion, versatility and luxury—core values of the model. The marketing campaign will highlight the long-lasting Hands-Free Slip-ins and Glide-Step silhouettes.

“Sofía embodies everything Skechers stands for: boldness, confidence and uncompromising comfort,” mentioned Michael Greenberg, president of Skechers. “She brings a fresh energy to the brand, and her passion for design will be reflected in everything we do together.”

With greater than 50 million followers and world recognition spanning from Hollywood to Barranquilla, Vergara brings an unparalleled presence to Skechers’ legacy of working with beloved figures who join with numerous generations.

This collaboration marks the start of an thrilling new period, the place easy fashion and on a regular basis consolation come collectively in a single step.