Skims names new chief merchandising officer

Skims on Thursday introduced the appointment of Dawn Vitale to the function of Chief Merchandising Officer on the U.S. shapewear model.

In her new function, Vitale will oversee world merchandising technique, driving innovation throughout core classes, refining assortments, and supporting the model’s continued worldwide growth, in keeping with a press launch from the corporate co-founded by Kim Kardashian.

A world merchandising chief recognized for scaling manufacturers, Vitale joins Skims from Levi Strauss & Co., the place she first served as vice chairman and was later promoted to chief merchandising officer for Levi’s.

Earlier in her profession, consists of management roles at PVH Corp., the place she was vice chairman of Tommy Jeans and head of merchandising for Calvin Klein Jeans International, primarily based in Amsterdam. Vitale started her profession at Gap Inc.

“We are thrilled to welcome Dawn as our new chief merchandising officer,” stated Jens Grede, co-Founder and chief government officer of Skims.

“Her deep understanding of both data and design, combined with a passion for elevated product experiences, makes her the ideal leader to help Skims evolve its core offering while expanding thoughtfully into new categories and markets.”

This appointment comes because the Los Angeles-based firm appears to be like to strengthen its world product organisation and evolve its merchandising technique.

“I’m honored to join Skims, a brand that has redefined innovation in fashion,” said Vitale.

“I’m excited to build on its strong foundation by advancing the merchandising vision, delivering product assortments that connect deeply with consumers, and helping shape the brand’s next phase of global growth.”

In September, Nike and Skims unveiled their first attire assortment, introducing way over a collaboration, however a standalone model: NikeSkims.