Sisley Group skincare brand Neuraé to launch in Portugal in October, exclusively at Wells

French cosmetics brand Neuraé is slated to enter Portugal this October, introducing an revolutionary idea generally known as neurocosmetics, which mixes neuroscience with emotional well-being and skincare. Its formulation have been developed over the previous 10 years by the Sisley Group. The brand will probably be obtainable exclusively at Wells shops. For now, it won’t be offered at Maison Sisley, situated at 2 Rua Rosa Araújo, in Lisbon’s pre-eminent luxurious district.

Launched in 2024 by Sisley Paris, a family-owned French luxurious cosmetics firm, Neuraé has been increasing internationally since its inception. Upon its debut, the brand was launched in France, Canada, the US, Italy, and the UK. It was rapidly named “Best New Brand” by Harper’s Bazaar UK and recognised because the “Future of Beauty” by Elle USA.

Unveiled in April 2024, the label launched a pop-up boutique in Paris through the summer time, situated in the town’s elegant Le Marais neighbourhood (4th arrondissement). Neuraé distinguishes itself via a neuroscience-driven philosophy — significantly its deal with how feelings impression pores and skin well being. In easy phrases, Neuraé develops merchandise designed to have an effect on not solely the pores and skin’s look but additionally its emotional impression, emphasising the connection between emotional well-being and pores and skin getting old.

“Some aromas evoke more positive, relaxing emotions, and it was from this insight that we developed the patent at the heart of Neuraé, N|A3, which combines natural and neuroactive ingredients with fragrances designed to stimulate positive responses in the brain and limit negative ones, such as those linked to pain receptors,” mentioned the brand. It additionally claims that its formulation — designed for all genders and ages — right seen indicators equivalent to emotion-induced wrinkles, dullness, and lack of firmness, whereas selling an total sense of well-being.

Christine d’Ornano, CEO of Sisley Paris, and her brother Philippe d’Ornano, the corporate’s chairman, created Neuraé almost 50 years after their dad and mom based the Sisley brand. With this launch, the d’Ornano siblings are positioning Neuraé at the intersection of luxurious skincare and emotional science.