Shinola has tapped Ulrich Wohn as its subsequent president, efficient instantly, the Detroit-based firm introduced on Monday.
Wohn will instantly oversee merchandising, retail, wholesale, manufacturing, operations and product growth. He will report back to Steve Katzman, CEO of Shinola mum or dad Bedrock Manufacturing.
“Shinola stands for something truly distinctive in today’s market — a belief in craftsmanship, quality, and creativity,” Wohn stated in an announcement. “I’m honored to join a team that’s redefining what an American luxury brand can be, and I look forward to building on the strong foundation that’s already in place.”
Most not too long ago, Wohn served as president of North America at Swiss Army knife and watch producer Victorinox for 4 years. From 2006 to 2015, he served as president and CEO of North America at LVMH-owned Swiss watchmaker TAG Heuer.
Wohn succeeds Mark Light, who stepped in as interim president final 12 months and can reassume his place as chairman of Bedrock Manufacturing.
Last month, Shinola named former Coach govt Jonathan Bailey as its artistic director. The model additionally launched a marketing campaign in September entreating Swiss watchmakers, at present navigating a 39-percent tariff on exports to the US, to relocate a portion of their manufacturing to Detroit, to revitalise town’s once-robust labour financial system.
Learn extra:
Shinola’s Message to Swiss Watchmakers: Come to Detroit
The American watch model has launched a marketing campaign to encourage its Swiss rivals to think about manufacturing within the US within the face of steep tariffs.