In celebration of the 25th anniversary of Selfridges’ partnership with toy firm Jellycat, the eye has been turned to the retailer’s iconic yellow bag to create a brand new character within the type of a mini bag launching immediately, 3 November.
The particular version ‘Amuseables Selfridges Bag’ in Pantone 109 yellow is crafted from the softest material, with Jellycat’s unmistakeable smiley face and rope legs.
Set to delight followers of each manufacturers, the bag isn’t just for present because the stylish character is completely sized for toting tiny treasures, favorite candy treats, or a small Jellycat pal and, “for double the Jelly fun”, it may be accessorised with a Jellycat bag attraction.
Jellycat first launched at Selfridges in 2000 with the unique ‘Dingly Danglys’, shortly adopted by bestseller ‘Bashful Bunny’. Today, the Jellycat assortment options greater than 350 characters, together with ‘Slackajack Monkey’ and ‘Jellycat Jack’, in addition to Selfridges exclusives comparable to ‘Amuseables Charlie Chip’, ‘Clyde Hipster Capybara’ and ‘Leicester Pigeon’.
Jellycat has locations within the toy store on the fourth ground of Selfridges in London, in addition to Selfridges shops in Manchester Trafford, Manchester Exchange Square and Birmingham.
Judd Crane, Selfridges Executive Director, Buying & Brand, stated: “We are very proud to be a part of Jellycat’s unimaginable story, as one of many model’s first stockists, launching at Selfridges in 2000.
“We have watched the Jellycat model, and household, evolve as its loyal and inclusive neighborhood of followers and collectors continues to develop and develop. Twenty 5 years later, Jellycat is a agency favorite with our clients, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
Selfridges’ immediately recognisable vibrant yellow bag was first launched in 1984 and might typically be seen being carried by streams of customers pouring up and down Oxford Street.
For over 1 / 4 of a century, London-based Jellycat has shared pleasure with folks of all ages, worldwide, by creating “highly loveable and playful toys” in luxuriously delicate materials.
Jellycat’s unmistakeable creations have “disrupted and redefined the category and are a lasting, monumental trend among the TikTok generation”.