Selfridges and Disney have joined forces for a big-scale festive collaboration operating throughout shops in London, Birmingham, and Manchester, and on-line at Selfridges.com.
The partnership brings collectively immersive experiences, exclusive collections, and shows celebrating Disney classics.
Selfridges and Disney launch “A Most Magical Christmas” with a sound and light present at Selfridges, Oxford Street, London.
At Selfridges London on Oxford Street, the shop exterior is reworked with a customized Disney Castle façade and a light present impressed by Disneyland Paris’s Sleeping Beauty Castle.
Each night from 5-9pm, a light and music present set to the Cinderella soundtrack options 100 metres of lights, 40 stars, the Jolly Roger, Cinderella’s carriage, and an 11-metre-tall Disney Castle.
Twelve Oxford Street windows additionally reinterpret Disney tales together with Peter Pan, Sleeping Beauty, Alice in Wonderland, and Cinderella with hand-painted units and interactive components. Meanwhile, shops in Birmingham and Manchester characteristic shows impressed by Lady and the Tramp, Cinderella, and Fantasia.
In-store occasions will embrace the return of the Confetti Spectacle, that includes Santa, dancing Mickey Mouse-inspired baubles, and vogue fairy Stardust on 6-8 November and 5-13 December. From 1 December, customers can take pleasure in dwell music and DJ performances.
Cafés in all three places can even supply Disney-themed treats, whereas the Cinema at Selfridges will display screen basic Disney movies alongside previews of Zootropolis 2 and Avatar: Fire and Ash. Plus, Disney Theatrical Group will host workshops and pop-up performances.
André Maeder, CEO of Selfridges Group, stated: “We’re pushing the boundaries of retail with this as soon as-in-a-lifetime collaboration.
“We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade, dive into the Disney windows and create memories at our spectacular experiences. This is truly set to be a most magical Christmas.”
The Disney Store at Selfridges has additionally launched a brand new assortment that includes Winnie the Pooh and Mickey Mouse reimagined in Selfridges’ signature yellow. On 11 November, the shop will host a ‘Magic of Disney’ pin buying and selling occasion, welcoming as much as 250 visitors.
It comes as greater than 70 manufacturers have collaborated with Disney throughout vogue, magnificence, meals, way of life, and toys. Around 80% of the merchandise are exclusive to Selfridges, together with a Cinderella-inspired stiletto by Christian Louboutin, Disney-themed baggage from Coach, and magnificence strains from Jo Malone London and Bobbi Brown Cosmetics.
Other collaborations embrace princess attire by Huishan Zhang, sneakers from Golden Goose, and a Daisy Duck assortment by GANNI. Menswear choices embrace Mickey Mouse-adorned gadgets from thisisneverthat and painted motifs by DUKE + DEXTER.
The Selfridges Corner Shop additionally presents Disney-inspired merchandise from manufacturers similar to Cole Buxton, Nahmias, and Chateau Orlando, alongside with collections curated by Harry Lambert and British designers Macy Grimshaw and Yuura Asano. The second drop of the Harry Lambert for Disney x ZARA ‘The Lost Boys’ assortment can even be obtainable.
Elsewhere, as a part of the artistic marketing campaign, Disney and Selfridges have produced bespoke animations obtainable on their social channels, following Tinker Bell as she spreads pixie mud throughout London, Birmingham, and Manchester, culminating at every Selfridges retailer.
Claire Terry, SVP Disney Consumer Products EMEA, stated: “This extraordinary reimagining of classic Disney storytelling, brought to life through Selfridges’ retail spaces, is fun, engaging, and full of festive magic. We’re delighted to be bringing such special, memorable moments to shoppers from all over the world this Holiday.”