With nearly half of the nation (43%) hoping to unwrap new footwear this festive season, UK excessive avenue footwear retailer Schuh has revealed the highest 10 ‘most wanted’ footwear this Christmas.
New analysis carried out by One Poll on behalf of Schuh, surveying 2,000 UK adults (18-plus) between 14 -17 November 2025, revealed that Nike Air Max got here out on prime as essentially the most needed amongst 13% of respondents, shortly adopted by Dr. Martens boots with 12% and Nike Air Force 1 (11%).
Adidas Samba and Converse All Star got here it at joint fourth most needed with 10% apiece, adopted by Nike Air Jordan (9%), New Balance 550s and Ugg boots (each with 8%) and Adidas Stan Smith and extra generic ‘Chelsea Boots’ each on 7% of respondents most needed lists.
The findings are a part of Schuh’s ‘Past, Present(s), Future’ marketing campaign, celebrating the ability of significant Christmas gifting and serving to customers discover the proper pair.
Nicola Monachello, Chief Product Officer at Schuh, mentioned: “It’s thrilling to see types like Dr. Martens boots and Nike Air Max not solely recognised as all-time classics, but additionally topping Christmas want lists.
“Celebrating the festive season can take many varieties, however we perceive the ability of significant gifting and the enjoyment folks really feel when unwrapping a brand new pair of footwear or trainers.
“Whether it’s the hottest boots for your trend-led friend or giving a hard to buy for sibling the perfect pair, nothing beats the feeling of knowing you’ve given a gift that they’ll love.”
As a ‘footnote’, though footwear tops many individuals’s Christmas lists, the survey additionally revealed that 46% of customers fear family members won’t choose the appropriate fashion.
The analysis additionally requested respondents what they thought was the ‘most iconic’ footwear, with Dr. Martens boots claiming prime spot with 38%, adopted by Converse Chuck Taylor All Stars (17%) and Nike Air Max (16%).
Other notable mentions embody Ugg boots (14%), Nike Air Force 1 (12%) and “the ever-divisive but much-loved” Crocs (8%).
Gen Z got here in as essentially the most excited era to unwrap footwear this Christmas, with 74% saying they will’t wait to see new footwear below the tree. They are additionally keen to put money into a standout pair, with 20% planning to spend between £80–£100 and 13% over £200.
When it involves their most iconic types, Gen Z favour Nike Air Force 1 (27%) and Nike Air Max (26%), “highlighting a love for sneakers that are both versatile and eye-catching”.