Salsa Jeans strengthens its presence in India with three new store openings

A yr after its debut in India, on the finish of 2024Portuguese model Salsa Jeans has opened three further shops, taking its store rely in the nation to nine- a transfer that underscores its dedication to “one of the most dynamic markets with the greatest growth potential for the global fashion sector.”

The style model specialising in denim has opened new shops in the cities of Delhi, Noida, and Gurugram, strengthening its presence in “high-traffic commercial locations with a premium profile” that allow it to “reach an urban and cosmopolitan audience,” the corporate stated in a press release.

Following this growth, Salsa Jeans now has 4 shops in Delhi- at Ambience Mall Vasant Kunj, Pacific Mall, Select Citywalk, and Khan Market. In addition, it has a presence in the Delhi metropolitan area with two shops in Gurugram, at Ireo Grandwalk and Ambience Mall, and one store in Noida, to the east of Delhi. There are additionally shops in Mumbai, at Phoenix Palladium, and in Bengaluru, at Orion Mall.

Noting that India “is one of the world’s economies with the greatest growth potential, with 80 million families expected to enter the middle class by 2030,” João Martins, CEO of Salsa Jeans, says: “As such, it will also be one of the most dynamic markets in the coming years for the fashion sector. Our operation has been growing at a healthy pace, with a consolidated presence in several cities, confirming our confidence in the market, as well as in our partner, with whom we have been building this successful strategy.”

Pursuing a wholesale mannequin to broaden its presence in India, Salsa Jeans has partnered with Lyskraft Group, an alliance that permits it to “grow in the Indian market with the support of an experienced local operator who is close to the consumer,” concludes the corporate.

Founded in 1994 and wholly owned by Sonae since 2020, Salsa Jeans reported turnover of €180 million in the 2024 monetary yr. It is at present current in round 50 international locations.