Reliance Brands Limited to bring Max&Co to India

Reliance Brands Limited has signed a long-term grasp franchise settlement to bring the Max&Co vogue model to India. As a part of the partnership, the primary Max&Co retailer in India is about to open in Mumbai in early 2026.

“Max&Co embodies a bold, modern expression of femininity– dynamic, joyful, and unapologetically individual– a spirit that deeply resonates with the evolving style and confidence of Indian women,” stated Reliance Retail Ventures Limited’s govt director Isha Ambani in a press launch. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
Following the mono-brand retailer opening in Mumbai, Reliance Brands Limited will undertake a nationwide roll-out for the model in key metropolitan cities. Max&Co is a part of the Max Mara Fashion Group and specialises in up to date Italian ready-to-wear and equipment, the total providing of which shall be out there within the upcoming India shops together with seasonal ‘&Co.llaboration’ capsule traces.

“We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for Max&Co in the region,” stated Maria Giulia Prezioso Maramotti, Max&Co’s model divisional director and Max Mara Fashion group board member. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression. Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”
This partnership faucets into the rising demand for contemporary luxurious and international vogue amongst Indian customers. Founded in 1986, Max&Co is distributed in additional than 400 shops throughout the globe and on-line.