Reebok has launched what it’s calling a “first-of-its-kind global partnership” with F45 Training, one of many world’s quickest rising health communities.
The multi-12 months collaboration unites Reebok’s authority in efficiency and magnificence with F45’s excessive power, group pushed coaching idea “to set a new standard for how fitness looks, feels and connects people worldwide”.
Under the brand new partnership, Reebok turns into F45’s official accomplice for efficiency footwear, attire and wearables.
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Last week noticed the launch of the Reebok Smart Ring, offering coaches and members with sturdy coaching, restoration and way of life monitoring capabilities.
In 2026, Reebok will outfit all F45 coaches in customized uniforms and debut an unique co-branded member assortment anchored by the Nano coaching shoe franchise, complemented by efficiency attire and way of life layers.
Todd Krinsky, CEO of Reebok, stated: “At Reebok, our mission has all the time been to encourage folks to maneuver, prepare, and dwell with confidence.
“This partnership with F45 Training brings together two brands rooted in performance and community. By outfitting coaches and members around the world, we’re not only delivering best-in-class product innovation through the Nano franchise, but also creating experiences that connect people to the power of fitness culture in meaningful, energising ways.”
The collaboration will ship experiences that carry a brand new period of health tradition to life – together with customized Reebok x F45 exercises, athlete-led lessons, occasions and digital storytelling that’s designed to encourage members to “train harder and recover smarter”.
Tom Dowd, Chief Executive Officer for F45 Training, stated: “F45 Training has all the time been about pushing folks to succeed in their greatest whereas constructing a group that evokes and helps one another.
“Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology and experiences that take every workout to the next level.”
The collaboration was unveiled throughout a Forward (FWD) occasion held in Boston, USA, on 16 October. It mixed a bodily occasion and a one-day synchronised exercise expertise which befell throughout F45 studios worldwide.
Dowd added: “Our Forward (FWD) launch event is the ultimate celebration of what we can achieve together, uniting studios and members worldwide in a shared moment of strength, energy and community.”
Additional activations will comply with in key cities, together with London, Sydney and New York, and there can be further unique occasions all through 2026.
F45 Training is a part of House of Brands, a number one boutique health franchise platform which additionally operates FS8 and VAURA manufacturers. Functional Inspired Training (FIT) gives franchisees with confirmed enterprise fashions, operational help and structured coaching programmes throughout its home of manufacturers.