Rareism strengthens India footprint with fourth store in Hyderabad

Contemporary girls’s trend model Rareism has strengthened its brick-and-mortar footprint in India with the launch of its fourth store in Hyderabad in the southern metropolis’s Gateway Mall, opening on December 20.

“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism’s South India expansion,” said Rareism’s chief brand officer Abhishek Srivastava in a press release. “The incredible welcome we’ve received from Hyderabad’s fashion community made Gateway Mall the natural choice for our next outlet, its premium footfall and affluent catchment put us right where our loyal customers shop. This expansion signifies our unwavering commitment to deepening roots across South India and capturing this region’s immense potential.”
The store will cater to Hyderabad’s city professionals and has a minimalist, vivid aesthetic. Designed to create a peaceful, uncluttered atmosphere which highlights every garment on show, the store measures 1,852 sq. ft and opens with Rareism’s spring/ summer season 2026 assortment.

Along with its day-to-night choice for ladies, the store additionally encompasses a curated ‘Rare Ones’ part, catering to boys aged 4 to 14 years outdated. The House of Rare’s menswear label Rare Rabbit is already current contained in the mall as this new launch seeks to strengthen the enterprise’ multi-brand ecosystem.
The House of Rare now counts 46 shops throughout India. The enterprise’ Rareism label launched in Bengaluru in 2019 and not too long ago reported crossing Rs 200 crore in income.