Rachel Scott, the founder of New York-based brand Diotima, has been appointed Creative Director at Proenza Schouler.
She succeeds founders Jack McCollough and Lazaro Hernandez, who departed the American luxury brand earlier this year to join Loewe, following Jonathan Anderson’s move to Christian Dior.
In a statement, Scott said: “It is with great excitement that I join Proenza Schouler, a brand at the heart of American fashion, and one I have long admired.
“I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy.
“I am grateful to Shira [Suveyke Snyder], CEO of Proenza Schouler, for her trust and I am honoured to step into this role to envision the next chapter of Proenza Schouler.”
Scott began her fashion career in Milan at Costume National after studying at Istituto Marangoni. While serving as Vice President of Design at Rachel Comey in New York, she founded her cult label, Diotima, in 2021.
“As one of the most celebrated global design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman,” said Shira Suveyke Snyder, who was appointed as CEO in October 2024.
“Her profound understanding of Proenza Schouler’s brand codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the brand forward.”
Though designed and consulted in tandem with the brand’s studio team for the spring 2026 collection, her official debut for Proenza Schouler will take place in February 2026.
She will continue to lead and design for Diotima while taking on her new role at Proenza Schouler.
McCollough and Hernandez founded US-based womenswear and accessories brand Proenza Schouler in 2002. Since then, the label has become known for its avant-garde aesthetic and high-profile collaborations with brands such as MAC, Birkenstock, and Vans.
In 2007, Valentino Fashion Group acquired a 45% stake in the company, followed by a minority investment from Castanea Partners. A decade later, in 2018, Mudrick Capital Management supported the designers in buying back their brand, allowing them to regain ownership and creative control.
In January 2025, Proenza Schouler announced that McCollough and Hernandez would be stepping down as Creative Directors.
Shortly after their departure, the duo was appointed to new roles at Loewe, the Spanish fashion house under the LVMH umbrella. The appointment was officially confirmed in March, with the design duo beginning their tenure on 7 April.