Pacsun launched a brand new app on Friday designed to assist creators generate profits.
Called the PS Community Hub, the platform will permit creators to share content material (utilizing AI-driven content material assessment and personalisation instruments), construct a following and earn affiliate fee throughout the Pacsun ecosystem. The top-performing creators can even have the chance to co-create capsule collections alongside the model.
It can even permit Pacsun to achieve deeper insights on its Gen Z and Gen Alpha customers, a longstanding focus for the retailer. In September, the model launched a Pacsun Youth Advisory Council comprising a mixture of younger creators and artists, and printed its first “Pacsun Youth Report” examine in partnership with GlobalData.
Pacsun is simply the newest model trying to tackle online marketing corporations like StoreMy and LTK. Last yr, Sephora launched a creator storefront programme known as My Sephora Storefront the place influencers can hyperlink to merchandise and earn fee.
Learn extra:
How Y2K Teen Brands Are Winning within the TikTok Era
Retailers like Hollister and Pacsun are discovering robust momentum with Gen-Z by tying advertising and marketing to main moments like music festivals or school occasions.