Onitsuka Tiger opens first dedicated production facility

As Asics-owned Onitsuka Tiger continues to develop its worldwide presence, together with a brand new flagship retailer in London, nearer to house, the Japanese sports activities footwear model has invested in its first dedicated production facility in Tottori, the coastal prefecture in Japan’s southern Honshu.

Called the ‘Onitsuka Innovative Factory’, the brand new facility “integrates the entire lifecycle of creation — from material development to design and production — under one roof”.

It can even act as a cultural hub, “showcasing Onitsuka Tiger’s brand vision and the artistry of Japanese craftsmanship to a global audience”.

The facility will collaborate carefully with the Milan Design Center — Onitsuka Tiger’s worldwide inventive headquarters — and The Asics Institute of Sport Science, “which focuses on pioneering research in advanced sports technology”.

The facility can even strengthen production for “high-value-added footwear”, together with the globally ‘Nippon Made’ collection and the formal leather-based shoe line ‘The Onitsuka’. It can even mark the model’s first enterprise into leather-based bag production, “further expanding its creative horizons”.

It additionally comes with an adjoining gallery to showcase uncommon archival items and displays “highlighting the brand’s dedication to craftsmanship” whereas the Onitsuka Gallery Store additionally opens, marking the model’s first retail presence in Tottori Prefecture.

The retailer will provide chosen Nippon Made merchandise produced on the manufacturing facility, alongside a custom-order shoe service.