Not Red, Not Baby Blue—Could This Divisive Colour Trend Really Be 2026’s Favourite?

I’ve labored in trend for almost a decade now, so I’m properly acquainted with the ebb and circulate of developments, and I truthfully believed that there was little or no that would actually shock me anymore, however I used to be mistaken. No, I wasn’t bowled over by an impractical runway look or a long-forgotten silhouette—as a substitute, it’s a divisive color development that is utterly caught me off guard.

Proof to all the time go away room for the odd shock, this week, Jennifer Lawrence and Zoë Kravitz signalled a shift away from the ever-present crimson accent, opting as a substitute for one thing way more stunning: purple scarves.

Zoë Kravitz styled hers slung round her neck, layered over a darkish khaki trench coat, while Jennifer Lawrence adopted swimsuit, weaving the identical wealthy purple tone into her off-duty ensemble—pairing it with a puffer jacket, gray wide-leg trousers and Uggs.

Long dismissed as trend’s least-loved color, purple has traditionally been one many keep away from. Perhaps it’s the burden of its associations: royal purple college uniforms endured all through childhood, the unmistakable Cadbury’s branding, or its enduring hyperlinks to Queen Elizabeth II. Whatever the explanation, it’s a hue that has hardly ever felt recent.

But if these celeb sightings are something to go by, purple might be on the cusp of changing into the season’s very unlikely breakout shade. And in case your curiosity is piqued as a lot as mine, learn on to find and store one of the best purple scarves to recreate Zoë and Jennifer’s appears to be like under.