Even higher with Markiz #5 – Luxurious noodles
In troubled occasions, we search safety in food. A brand new YouGov survey from HelloFresh exhibits that simplicity and emotional wants drive our comfort food selections, however the survey additionally exhibits a transparent technology hole: totally different ages wish to eat various things.
Four out of ten (40%) Swedes imagine that comfort food is characterised by being straightforward to organize and that it needs to be scorching and filling. But behind the sensible necessities hides an emotional want: each fifth (20%) Swede turns to comfort food when they’re drained or careworn and 15% search nostalgic reminiscences on the plate.
— It’s not nearly the food from childhood, however simply as a lot about getting a scorching and filling meal on the desk with out effort, particularly when the vitality is low. This simplicity, mixed with a way of recognition or nostalgia, is what provides safety, says Karin Wenner, recipe creator at HelloFresh.
Age determines
The youthful Swedes need pizza, hamburgers and saucy pasta, whereas the older Swedes stick with conventional house cooking reminiscent of meatballs, falu sausage with stewed macaroni and pittipanna. The youthful technology additionally believes that comfort food is food that is wealthy in carbohydrates, fats or sugar to a higher extent than the older technology (21% and a pair of% respectively).
One of the explanation why the youthful technology chooses extra worldwide dishes is that they grew up with a extra globalized food tradition the place quick food is a pure a part of their comfort food. For the older technology, it is the custom and reminiscences which might be related to the food. But one factor that truly binds the older and youthful generations collectively is the distinct lack of greens.
The Swedes’ hottest comfort food
- Pizza (27%)
- Hamburgers (21%)
- Pasta with sauce (20%)
- Meatballs with lingonberry jam and potatoes (19%)
- Pancakes/Waffles (16%)
Cover photograph: Netflix