New Look has rolled out its first-ever nationwide loyalty programme, Club New Look, providing members unique reductions, early entry to collections and occasions and entry into prize attracts.
The free-to-be part of scheme marks a significant milestone in New Look’s ongoing digital transformation technique, following a £30 million funding introduced in April to reinforce its know-how, information and on-line expertise. With the money injection, New Look is planning to double digital orders from £500 million to £1 billion by 2030, and obtain 10% on-line market share by FY28.
Club NewLook Members will obtain a 25% on-line welcome low cost on full-value objects, weekly ‘Club Prices’ on chosen merchandise, early entry to gross sales and new launches, and automated entry into member-solely competitions.
Following a profitable trial part and constructive buyer suggestions, Club New Look is now reside throughout the UK. The retailer stated the programme is designed to ship a extra personalised, information-led procuring expertise whereas rewarding loyalty amongst its 10 million identified prospects.
Helen Connolly, CEO of New Look, stated: “At New Look, we’re at all times exploring methods to raised recognise and reward our prospects. Club New Look is our new loyalty proposition, designed to supply unique, added-worth advantages that make our members really feel seen, appreciated and impressed.
“Following a successful soft launch, which saw 500,000 customers join our club, we are now aiming to have 800,000 members by the end of the financial year. We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally driven, personalised and rewarding shopping experience.”
The launch is the most recent step in New Look’s broader shift towards digital innovation. Over the previous 5 years, the model has upgraded its web site and app, constructed a 7-million-robust social following and strengthened its management.