New Balance expands India footprint with Surat store launch

Global athletic model New Balance has expanded its brick-and-mortar community in India and opened a mono-brand outlet in Gujarat at buying centre VR Surat. The launch was marked by an in-store showcase occasion.

“We are thrilled to bring New Balance to Surat- a city known for its energy, ambition, and growing fitness culture,” stated New Balance India’s nation supervisor Radeshwer Davar in a press launch. “This opening reinforces our dedication to increasing our footprint throughout India and connecting with native communities by sport and way of life. We welcome Surat’s vibrant group to expertise New Balance at VR Surat.”
The store houses the label’s 1080, Rebel, 9060, and latest M1000 series, featuring its ‘Fresh Foam X’ and ‘FuelCell technologies.’ For its inaugural showcase, guests were immersed in New Balance’s latest collection and explored its fusion of performance and aesthetics.

New Balance first entered India within the early 2000s however later closed its shops, re-entering the nation in 2016, Indian Retailer reported. Today, the model counts brick-and-mortar shops in cities together with Pune, Hyderabad, Mumbai, and Bengaluru.
Headquartered in Boston, US, New Balance reported worldwide gross sales of $7.8 billion in 2024. The model describes itself as impartial since 1906 and employs 10,000 associates globally.