As a senior procuring editor, I’m used to being the unofficial private shopper in my friendship group. “What’s worth buying at Zara right now?” “When do the sales start?” “Where’s that coat from?”—the questions by no means cease pinging into my telephone. It’s a small value to pay for looking for a residing (and, frankly, I adore it).
This week, with the temperature lastly dropping, my DMs have shifted to cold-weather necessities. The most-asked question? Cashmere—particularly, the place to purchase it with out spending a small fortune. So when my finest pal texted “where’s the best high street cashmere?” I barely paused earlier than replying: “M&S, obviously”.
M&S has lengthy held the quiet crown for prime road cashmere, and this season it’s reminding everybody why. The high quality feels designer-level, the silhouettes are timeless, and the price-points stay refreshingly cheap. The model nails that uncommon steadiness between comfortable, responsibly sourced yarns and shapes you’ll nonetheless attain for subsequent winter (and the one after that).
Florrie Alexander carrying M&S’s Pure Cashmere Trousers.
(Image credit score: @florriealexander)
At the centre of all of it are the Pure Cashmere Wide-Leg Trousers—a pair that editors, influencers and insiders can’t cease speaking about. They’ve already gained a devoted following for his or her flattering drape, impeccable softness and understated polish. Wear them with a coordinating cashmere jumper for the complete tonal look, or model them with a white shirt and trainers for the proper steadiness of ease and magnificence.
Of course, I couldn’t resist making an attempt them myself. After one put on, I understood the hype—they’re the uncommon piece which are as comfy as loungewear but refined sufficient for a metropolis espresso run or informal workplace day. In brief, they’re the sort of merchandise that makes you are feeling put-together with virtually no effort in any respect.
If you’re able to spend money on a winter piece that appears designer however appears like a hug, these are those so as to add to your basket earlier than they promote out (once more).
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