Millie Bobby Brown launches teen fashion brand with Walmart

Actress Millie Bobby Brown has launched Mills by Millie Bobby Brown, a brand new fashion brand for teenagers and younger ladies created completely for Walmart in collaboration with Delta Galil USA.

Serving as founder and artistic information, Bobby Brown drew inspiration from her personal early experiences with fashion, positioning the brand as thrilling, attainable, and inclusive.

“Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” stated Bobby Brown.

“This collection is made for the fashion curious girl to play in, experiment with, and make their own with a fun selection of colorways, graphics and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”

The debut assortment spans ready-to-wear, sleepwear and intimates, that includes flirty cuts and playful, cheeky particulars. Feminine touches reminiscent of floral appliqués, embroidery and lace finishes are woven all through the assortment, whereas sensible design components, together with built-in shorts and bras, prioritize consolation and ease.

The assortment consists of attire, skirts, tops, denim, sleepwear, bralettes, briefs and coordinated intimates units. Pricing is positioned to be extremely accessible, beginning at $10.50 for intimates and reaching $26.50 for wide-leg denims.

“Walmart is on a journey to democratize fashion and Mills by Millie Bobby Brown delivers on the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for,” stated Ryan Waymire, senior vp fashion, Walmart U.S.

“Mills by Millie Bobby Brown is an exciting new brand that stands for style and quality and offers tremendous value that only Walmart can. We are excited for the launch, and we know that our customers are going to love it.”

Mills by Millie Bobby Brown is Bobby Brown’s newest brand growth following the success of Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets and Florence by Mills Fashion.

It is offered now on Walmart.com and in roughly 750 Walmart shops nationwide. The partnership was facilitated by Bobby Brown’s licensing company, IMG Licensing.