Welcome to Second Lifea podcast spotlighting profitable individuals who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Wear, every episode offers you a direct line to people who find themselves recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotifyor wherever you get your podcasts to remain tuned.
Before Jenee Naylor based her eyewear model 12PM Studiosshe created luxurious trend weblog HighLowLuxe as a pastime. It was a facet undertaking she started whereas working as an operations supervisor at Target, the place she rapidly excelled at coaching, recruiting, and selling workers. She labored tirelessly to domesticate a group amongst staff on the company, and ultimately, she give up to pursue her weblog full-time and preserve constructing her personal trend group.
Spoiler alert: Betting on herself turned out to be the most effective choice she ever made. As her personal supervisor, lots of of 1000’s of followers got here in throughout her platforms, she attended trend weeks, and interviewed business titans like Law Roach.
A full-circle second got here within the type of a Target collaboration years later, when she launched a clothes line by way of the chain’s Future Collective partnership. After years of cultivating a loyal fanbase and constructing impactful relationships with manufacturers, in July 2025, Naylor began one of her personal. The idea? An eyewear model known as 12PM Studios.
Each body is priced below $150 and impressed by cities which have formed her creativity, like London, Milan, New York, and Toronto. “I wanted it to feel elevated but never out of reach,” she explains. Though the frames did turn into out of attain as a result of they offered out in mere days. (Luckily, an October restock is coming quickly for followers who missed out on the preliminary launch.)
Though Naylor’s retail background gave her an excellent grasp of launching her personal enterprise, it was her fixed drive, authenticity, and intentional mindset that formed her success—and it is solely up from right here.
Listen to the most recent episode of Second Life to listen to extra from Jenee Naylor about making the leap from company job to full-time content material creator, beginning her personal eyewear enterprise, and how she finds steadiness by way of all of it.
Next: Meet Gregg Renfrew, Beauty Founder of Counter
Explore More: