“Why is MAC not sold at Sephora?” has lengthy been contemplated in magnificence fanatic Reddit teams and by followers of the 41-year-old make-up label. Their wait is over.
The Estée Lauder Companies stated on Wednesday that the model is lastly making its manner into US Sephora places. Starting in early 2026, it will likely be obtainable at each Sephora and Sephora at Kohl’s. The launch comes after slumping gross sales for the long-lasting model, which has been enlisting recent expertise and shaking up its advertising and marketing technique in a bid to return to development.
The model has already been obtainable at Sephora places exterior the US together with Canada and the UK.
In ELC’s fiscal 2025 earnings outcomes printed in August, a gross sales decline for MAC was listed as one of many main drivers of 5 % lower in make-up gross sales for the corporate, which famous “retail softness” and “retailer destocking” for the label. Earlier this 12 months, the model appointed Nicola Formichetti its new inventive director, and introduced Doja Cat as its new model ambassador in September.
Known for its personal retailer footprint, MAC launched at Ulta Beauty in 2017 within the US however remained notably absent from Sephora cabinets. It has lengthy been in comparison with Make Up For Ever, owned by Sephora mother or father firm LVMH, by way of product lineup and positioning.
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