Lululemon Athletica Inc.’s “Get Low” leggings, derided for being see-through, can be found on the market once more on-line. Shoppers simply have to be certain to learn the disclaimers first.
Potential consumers within the US and Canada are actually suggested to measurement up, and pair the leggings with skin-tone, seamless underwear. Sales of the product on Lululemon’s North America websites had been quickly halted final week amid complaints that the material was sheer and the leggings weren’t “squat-proof.”
Shares of the corporate rose as a lot as 3.4 %, serving to pare a few of the losses they took earlier this week when information of the gross sales suspension broke. The drama over the leggings additionally sparked a lashing from founder Chip Wilson, who known as the fiasco a “total operational failure” that he blamed on the corporate’s board.
“We take our guests’ feedback seriously,” Lululemon stated in a press release Thursday. “We have updated our product education information to incorporate new guidance on fit, sizing, and features to better support guest purchase decisions.”
The new steering doesn’t seem on product pages in Europe, the place the leggings weren’t pulled on-line.
Complaints in regards to the “Get Low” pants emerged simply days after the corporate launched the gathering. This is way from the primary time a product snafu has landed Lululemon in scorching water. About 18 months in the past, Lululemon pulled its Breezethrough line after clients reported unflattering suits and in 2013, Lululemon recalled lots of its black yoga pants after issues that the leggings had been see-through.
The consideration provides to rising strain for Lululemon, which is dealing with slowing development and a inventory that has misplaced almost half its worth over the previous 12 months. The firm can be in the midst of two activist battles. Wilson, one of many largest shareholders, took out a full web page advert within the Wall Street Journal criticising the corporate final fall and later nominated three new board members. Meanwhile, Elliott Investment Management has constructed a stake of greater than $1 billion in Lululemon and is reportedly pushing retail government Jane Nielsen as a possible candidate to take over as chief government officer.
Outgoing CEO Calvin McDonald is a couple of week away from his last day on the firm, which can depart Lululemon with two interim CEOs.
By Lily Meier
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