Brighton-based aware clothes model Lucy & Yak is opening a pop-up at 14 Lamb Street in London’s Spitalfields on 17 October, “for at least six months”, because it trials retail in the capital for the first time.
Set over two flooring, and beneath the title of ‘London & Yak’, the pop-up will invite clients to step inside the model’s signature pink-painted store and discover its vibrant collections, all crafted from ethically sourced, eco-pleasant supplies.
Visitors will even have the opportunity to store Lucy & Yak’s just lately launched sub-model, L&Y, which “offers a more muted and tranquil approach to dressing”, that includes playful silhouettes, calming tones and delicate prints.
Lydia Coley, Managing Director of Lucy & Yak, mentioned: “We’re so excited to announce the launch of our first ever London pop-up. London has been a dream of ours for a very long time however discovering the proper location has been actually essential for us. After plenty of analysis, Spitalfields simply felt proper.
“The new pop-up offers us the chance to meet our London-based community in person – we can’t wait to meet everyone! Our teams are currently working hard to bring more localised events and community meet ups to our little pink shops, which you can now book via our website – there’s lots of exciting things to come!”
In preserving with Lucy & Yak’s deal with supporting creatives, the pop-up will even characteristic a one-of-a-sort mural created in collaboration with a neighborhood artist, “to be announced soon”.
‘London & Yak’ follows the profitable launches of shops in Bristol, Cambridge, Canterbury, Norwich, Nottingham, Manchester, Cardiff, Exeter, Chester, in addition to the model’s first outlet in Castleford, all becoming a member of Lucy & Yak’s flagship retailer on North Road in Brighton and its “little peach shop”, targeted on its L&Y buyer, in The Lanes in Brighton.
Each store additionally serves as a Re:Yak hub, supporting the model’s circularity initiatives – together with a buyback scheme referred to as PreLoved – and offering house for purchasers to recycle, restore or upcycle their garments.
In August, Lucy & Yak introduced it’s in the strategy of transitioning to worker possession, “to empower its dedicated team and help to shape the brand’s future”.
The new possession construction has been arrange by way of an Employee Ownership Trust (EOT), a belief created to maintain a controlling stake in the enterprise on behalf of all staff, making them oblique house owners and key beneficiaries. The transition is anticipated to take round six months.