Every legacy trend home has its trademark—the calling card that transcends seasons, tendencies and even a long time—however few are as universally recognised, or immediately legible, as Louis Vuitton’s Monogram. First launched in 1896 by Georges Vuitton as a tribute to his father Louis, the LV motif is one of probably the most well-known luxurious alerts throughout the globe. And now, 130 years on, the home is marking the milestone in suitably celebratory trend, unveiling a collector-pleasing capsule that revisits some of its most iconic Monogram silhouettes.
Think of it as a greatest-hits edit, reimagined in a brand-new Monogram canvas, re-created utilizing the pochoir approach—and it launches in the present day. The Speedy—arguably probably the most well-known Monogram bag of all of them—was impressed by the pace and effectivity of fashionable journey and has been reworked in rose pivoine and vert jade hues. Designed by Gaston-Louis Vuitton, it stays one of probably the most sought-after purses, celebrated for its easy class, simple arm carry, and talent to fold flat with ease.
Each piece is stamped with a distinctive commemorative label, created particularly for the anniversary, marking this version—and the gathering—as a true second in Louis Vuitton historical past.
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Part of what makes the LV Monogram so enduring is its uncanny means to double as a cultural timestamp. Ask somebody which celeb first involves thoughts after they suppose of a Monogram bag and you may most likely guess their age, or at the least their curiosity in trend historical past.
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Audrey Hepburn and Jackie Kennedy? You’re firmly in Nineteen Sixties territory. Mariah Carey, Kate (*130*) and Madonna level to peak 90s glamour. And then there’s the unabashed logomania of the 00s, worn proudly by Paris Hilton and Nicole Richie—particularly through the Takashi Murakami period, when the Monogram was injected with color that noticed a revival solely final 12 months.
Yet, regardless of its deep roots in heritage, the print has by no means felt caught previously. Today, it’s Rihanna, Kendall Jenner, Elle Fanning and Mary-Kate Olsen flying the Monogram flag, alongside Men’s Creative Director Pharrell Williams himself.
Between them, they personal the complete roster of home icons: the Keepall, additionally launched in 1930, designed with journey in thoughts; the Alma, impressed by Parisian structure and launched in 1992; the modern-day Neverfull, a up to date basic in its personal proper and the Speedy, created in 1930 and now a licensed Y2K staple. All of which characteristic within the new capsule assortment.
What unites each LV monogram model is their instantaneous recognisability. And with nostalgia, craftsmanship and collectability all converging on this anniversary capsule, it’s onerous to think about it not resonating with luxurious trend followers outdated and new. Here’s to the subsequent 130 years.
The Monogram Anniversary Speedy is in the stores on-line at Louisvuitton.com
Words by Lauren Cunningham