Loro Piana, the Italian Maison synonymous with quiet luxurious, is marking the reopening of its New Bond Street flagship with two sensorial installations that hint its century-lengthy story of craftsmanship, heritage and innovation.
The newly refurbished and expanded retailer has been remodeled into an immersive exhibition titled Master of Fibres, open to the general public from 14-16 November. The in-retailer set up, curated by London-based exhibition-maker Judith Clark, attracts from Loro Piana’s Archivio Storico in Varallo, Piedmont – a vault of six generations’ price of textile historical past and artistry.
Visitors will encounter eight glass cupboards displaying archival supplies and clothes, alongside a 1926 pattern e-book and a uncooked cashmere set up inviting contact. “Visitors will be inspired to look at the current collections in a new light, tracing the savoir-faire that is brought to every garment back to the earliest sample book,” added Clark.
The celebrations start right now with an unique night on the Royal Academy of Arts, the place Clark has reimagined Fragments of an Exhibition, initially proven in Shanghai earlier this yr for Loro Piana’s centenary. Across two galleries, company will expertise eleven one-off silhouettes and a 4-display screen immersive movie journeying from Inner Mongolia’s huge plains to the historic Quarona manufacturing facility in Italy.
Loro Piana entered right into a one-yr sponsorship and three-yr scholarship programme with the Royal Academy Schools in 2024, supporting rising inventive expertise within the UK.
The flagship relaunch arrives amidst a interval of great management transition. Earlier this yr, Loro Piana introduced the appointment of Frédéric Arnault as its new CEOefficient June 2025 – a part of a broader reshuffle throughout the LVMH group. The retailer reopening serves as a glimpse into the model’s evolving narrative and technique underneath new management.