Kylie Jenner’s Limited-Edition King Kylie Makeup Collection Will Take You Right Back to 2015

The 12 months was 2015. Bold, blocky “Instagram brows” had been widespread. Matte liquid lipsticks had been in every single place, and powder highlighters had been a strobe-like make-up staple. It was additionally the 12 months Kylie Jenner launched her namesake magnificence model, Kylie Cosmetics.

Fast-forward to 2025, and Kylie Cosmetics has launched a limited-edition King Kylie assortment to have a good time the model’s tenth anniversary. It pays homage to “the evolution of [Jenner’s] signature style” and refers to a nickname, or alter ego, that Jenner popularized a decade in the past. Die-hard Kardashian-Jenner followers will bear in mind this period; it was when Jenner experimented with completely different hair colours (most notably Tumblr-loved teal) and adopted a darker, edgier aesthetic.