Khloé Kardashian unveils her second fragrance Almost Always

Khloé Kardashian is constant to develop her fragrance portfolio in partnership with Luxe Brands, unveiling her second signature scent, Almost Always.

The new fragrance debuts on the Ulta Beauty app on Monday adopted by its official on-line launch November 5 and in-store launch November 9, obtainable completely at Ulta Beauty within the U.S. A European rollout with retail accomplice Douglas will observe later within the month.

Crafted by grasp perfumer Alberto Morillas and senior perfumer Frank Voelkl of DSM-Firmenich, Almost Always blends notes of star jasmine, orange blossom, and lavender, wrapped in sensual woods and photo voltaic musks. The result’s a scent described as luminous, female, and deeply addictive.

“I was so inspired to create a brand that captured the essence of acceptance,” Kardashian explained. “Almost Always embraces that perfection isn’t the goal—your presence is. Almost Always means you care. It means you’re trying. It means you’re human. You don’t have to get it right every time. You are not defined by the one time you couldn’t, you are shaped by the many times you did. Almost Always is enough. And so are you.”

The latest fragrance follows the launch of her debut fragrance XO Khloé in 2024. The new release equally coincides with the debut of the XO Khloé Hair Mist, launching November 2 online at Ulta and in Ulta Beauty stores November 30.

“The outcomes of the XO Khloé have far exceeded our expectations, and we’re thrilled to proceed increasing the franchise with her unbelievable imaginative and prescient main the way in which,” stated Tony Bajaj, CEO of Luxe Brands.

“The success has given us the boldness to roll out a number of new merchandise, making certain this is not only a one-time success however an enduring fragrance empire constructed for years to come back. We consider that fragrance lovers across the globe will love her latest fragrance, Almost Always, simply as a lot – if no more!”