Francesca Bellettini is positioned to take the reins at Gucci, with resources suggesting Dry is preparing to select the achieved exec as the brand name’s followingChief Executive
The step, reported initially by WWD, would certainly see Bellettini replace Stefano Cantino, that is anticipated to leave the duty after less than a year, a indication of simply exactly how immediate Gucci’s turn-around has actually ended up being.
If validated, the consultation would certainly be one of the earliest and most symbolic choices made by Luca de Meo, Kering’s inbound CEO.
De Meo, that formally enters the duty today, has actually acquired a team under stress. Gucci, as soon as the engine of Kering’s development, has actually seen sales tumble, which weak point has actually dragged out the broader team. In July, Kering published a 16% decrease in profits to EUR7.6 billion (₤ 6.5 billion) for the very first fifty percent of 2025 driven by a 26% decrease in sales at its front runner brand name, Gucci.
For De Meo, securing Gucci is the very first, and perhaps essential, examination of his management.
Bellettini, nevertheless, brings a solid record. Once a financial investment lender, she made her means right into organization growth, later on merchandising worldwide style brand names consisting of Prada, Gucci and Bottega Veneta.
She invested over a years at Saint Laurent, changing your home, scaling business by mixing her imaginative vision with industrial technique. Previously functioning together with Hedi Slimane to Anthony Vaccarello makes her a all-natural companion for Demna, that has actually simply taken control of as Gucci’s Creative Director and will certainly offer his very first appearances throughout Milan Fashion Week this month.
Her quickn altitude would certainly likewise show Kering’s broader reshuffle. Since being called deputy CEO in 2023, Bellettini has actually contributed in shocking management throughout the profile, supervising a wave of brand-new Chief executive officers and Creative Directors.
Cantino leaves prior to he can make his mark. Joining from Louis Vuitton in 2024, he started reorganizing Gucci’s management group, yet sales proceeded to slide. For Kering, the requirement for a tested driver exceeded the persistence to await outcomes. His anticipated departure, together with Chief Financial Officer Alberto Valente, emphasizes the necessity of the reset.
Even with Bellettini’s pedigree, Gucci deals with an upgowing fight in a very affordable deluxe market controlled by LVMH’s celebrity gamers. Kering’s message is clear – there’s no time at all like today for recovering Gucci to its location as jewl in the Kering realm’s crown.